Premium Oil

Julie Hardy, Operations Director for the Premium Oil Company headquartered in Salt Lake City, Utah, is always on the lookout for ways to improve the company’s 14-site c-store enterprise.

Hardy knows increasing productivity is key to a healthy bottom line in the state-of-the-art shopping destinations that include convenience stores, fast-food franchises, leasing opportunities and gasoline pumps. To help achieve the company’s profitability goals, Hardy and her team partnered with SSCS and Gilbarco Veeder-Root.

SSCS provides Premium Oil the Computerized Daily Book back office system, while Gilbarco Veeder-Root’s Passport handles business on the point-of-sale (POS) side. This combination makes tracking, selling and marketing store merchandise faster and easier—precision inventory management control that makes life easier for Hardy and her staff.

“We knew we needed a more updated, progressive and adaptable c-store back office system if we wanted to gain control over our bottom line,” says Hardy. “There is no question that the choice of the CDB and Passport is the most progressive decision we have ever made.”

For Premium Oil, part of the solution’s appeal is its turnkey multi-item promotion program, capable of handling both Mix and Match (multi-unit volume discounts for like items with different U.P.C.’s) and Combo promotions (non-like items offered at a special “combination” price when sold together). The multi-item promotions feature enhances inventory management control because each item sold as part of a promotion is recorded accurately; adjustments do not have to be made after the fact.

“The program drastically reduces the risk of cashier error which translates into more accurate record-keeping and precision price management,” Hardy states. “Premium Oil’s marketing strategy is based on competitive pricing that drives volume but maintains maximum ring per customer. Multi-item promotions flow into this; our steady inside sales growth reflects it.”

Because the CDB provides central price book control from virtually any site, the process of upgrading the Passport touch screen as costs, retail prices and promotions change is easy and invisible to the cashier. Adds Hardy: “SSCS and Gilbarco Veeder-Root provide tight inventory control, while enhancing the customer experience—shoppers can physically see the items they purchased discounted at the register. It’s the kind of tool a business needs to prosper in today’s challenging economic times.”